🎙️ Choose Your Hard: The Simple Yet Powerful Path to a $250K Lifestyle Business 🚀

Hey Thrivers!

Are you choosing the right kind of hard in your life and business? 🤔

In this episode of the Lifestyle Business Quest Podcast, I’m diving deep into the power of “choosing your hard” and how it can be the key to building a $250K+ lifestyle business.

🎙️ Here’s what we’re covering:

👉 My personal journey of rebuilding after nearly losing everything 

👉 Why growing a thriving business is simple, but not easy—and how to overcome the internal barriers that hold you back 

👉 Real stories from coaches like Rick, Ron, and Roy who transformed their businesses by choosing the right kind of hard

Life is full of challenges, but the ones you choose will define your path. Ready to start choosing the hard that serves you? 💪

🎧 Listen now and start building the life and business you’ve always dreamed of! 

Let’s make the hard work worth it! 💥

- Travis

To Learn more about growing a Thriving Lifestyle Coaching Business, grab your FREE Masterclass Training Today! www.LifestyleBusinessQuest.com

Transcript

You’ve probably heard it before—life is about choosing your hard. But when it comes to building a thriving lifestyle business, how do you know which hard to choose? Today, we’re going deep into the choices that can make or break your journey. I’ll share my own story of rebuilding after losing nearly everything and bring in powerful stories from clients who faced their own crossroads and emerged victorious. These are real stories from real coaches who chose their hard and are now living the life of freedom they once only dreamed of.

Welcome back to another episode of the *Lifestyle Business Quest Podcast*. I'm Travis Greenlee, your host and I’m thrilled to have you here because today’s topic is something I’m deeply passionate about—choosing your hard. We all face tough decisions in business and life, and the choices we make can lead us down very different paths.

In today’s episode, I’m not only going to share more about my personal journey through tough times but also highlight the stories of some incredible clients—Rick, Ron, and Roy—who faced their own pivotal moments. These stories will show you that while the road to success is never easy, the rewards of choosing the right kind of hard are worth every ounce of effort.

So, whether you’re just starting your journey or you’re looking to take your business to the next level, this episode is for you.

Let me start by taking you back to 2008—a year that changed everything for me. Before the recession hit, I had built a seven-figure coaching business that was thriving. My calendar was packed, my clients were happy, and life was good. But when the recession hit, it all came crashing down. My business dried up almost overnight, and I was faced with one of the hardest decisions of my life.

I could either give up, return to a regular job, and kiss my dreams of a freedom-based lifestyle goodbye, or I could dig in, rebuild, and create something even more resilient. I chose the latter, but it wasn’t easy. The process involved a complete overhaul of how I did business—moving from one-on-one coaching to building scalable systems that could weather any storm.

This experience taught me that the hard decisions are the ones that set you up for true freedom. It’s not about avoiding difficulty; it’s about choosing the kind of difficulty that moves you forward.

Rick’s Story: The Hard of Letting Go

Rick came to me after years of struggling with his coaching business. He was working one-on-one with clients, pouring everything he had into each session. But no matter how hard he worked, he couldn’t break through to that next level. He was stuck in a cycle of burnout, constantly feeling like he was trading his time for money, with no end in sight.

When Rick joined the Lifestyle Business Quest, he was faced with a hard choice—continue down the path he was on, or completely overhaul his business model. Letting go of the one-on-one coaching he was so attached to wasn’t easy. But Rick realized that if he wanted to scale his business and regain control of his life, he needed to embrace a new way of doing things.

Rick chose the hard path of change. He implemented our Perpetual Clients System, which allowed him to serve more clients without burning out. Today, Rick is no longer working 60-hour weeks. He’s serving dozens of clients simultaneously through a hybrid model that combines group coaching with high-touch personalization. The best part? He’s finally living the lifestyle he always dreamed of—working fewer hours and enjoying more time with his family.

Ron’s Story: The Hard of Rebuilding Confidence

Ron’s journey was all about rebuilding confidence after facing numerous setbacks. When Ron first approached me, he was at a low point. He had invested heavily in courses, marketing, and coaching programs, but none of them had delivered the results he was hoping for. His confidence was shattered, and he was on the brink of giving up on his dream of running a successful coaching business.

But Ron chose a different kind of hard. Instead of walking away, he decided to rebuild—starting with his mindset. Together, we worked on identifying his unique value proposition and crafting a message that truly resonated with his ideal clients. This wasn’t just about business strategy; it was about rebuilding Ron’s belief in himself.

The transformation was remarkable. Within a few months, Ron went from barely scraping by to enrolling new clients consistently. His confidence soared as he saw the impact he was making in his clients’ lives. Today, Ron’s business is thriving, and he’s more confident than ever in his ability to lead and grow his coaching practice.

Roy’s Story: The Hard of Simplification

Roy’s challenge was different. He was a classic overthinker—constantly tweaking his offerings, endlessly researching new marketing strategies, and always trying to do more. But despite all his efforts, his business wasn’t growing. Roy was exhausted, overwhelmed, and stuck in analysis paralysis.

When Roy joined the Lifestyle Business Quest, we focused on one thing: simplification. It was hard for Roy to let go of the idea that he needed to do more to succeed. But by simplifying his approach, streamlining his offerings, and focusing on the strategies that truly worked, Roy was able to turn his business around.

The result? Roy’s business started to grow rapidly. He was able to focus his energy on what really mattered, and the simplicity of his new approach freed him from the constant stress of trying to do it all. Now, Roy’s business is thriving, and he’s finally enjoying the freedom and success he worked so hard to achieve.

Let’s be real—life isn’t easy. It’s full of challenges, obstacles, and setbacks. But here’s the thing: no matter what path you choose, there will always be some kind of hard. The key to living a fulfilling life and building a successful business isn’t in avoiding difficulty, but in choosing the challenges that will lead to the best outcomes for you.

Think about it: You can choose the hard of staying in a job you hate, feeling unfulfilled, and never reaching your true potential. Or you can choose the hard of stepping out of your comfort zone, building something from the ground up, and facing the uncertainties of entrepreneurship. Both paths are hard, but only one has the potential to lead you to a life of freedom, fulfillment, and purpose.

When I was faced with the choice to rebuild my business after the 2008 recession, I knew it wouldn’t be easy. I could have chosen the hard of giving up, going back to a traditional job, and settling for a life that didn’t excite me. But instead, I chose the hard that would serve my long-term goals—the hard of rebuilding, of learning new skills, of embracing uncertainty. And that choice led me to the life I live today—a life where I have the freedom to do what I love, serve the clients I’m passionate about, and enjoy every moment with the people I care about most.

It’s the same for the clients I work with. Rick, Ron, and Roy each faced their own set of challenges, and each had to choose their hard. Rick chose the hard of letting go of his one-on-one coaching model to scale his business. Ron chose the hard of rebuilding his confidence after facing setbacks. Roy chose the hard of simplifying his business and letting go of overcomplication. These choices weren’t easy, but they were the right choices for creating the life and business they truly love.

Let’s get something straight—growing a thriving lifestyle coaching business is simple, but it’s not easy. That might sound contradictory, so let me explain.

The process itself is simple. There’s a clear, step-by-step path to success that I teach in the Lifestyle Business Quest. It involves defining your story, crafting your message, building automated systems, and mastering client enrollment. These steps are tried and tested. They work. They’ve helped countless coaches grow their businesses to $250K and beyond.

But here’s where it gets tricky: the simplicity of the process doesn’t make it easy. The real challenge isn’t in the steps themselves, but in the internal barriers that we all face along the way. Let’s talk about those barriers.

One of the biggest obstacles to success is our own lack of confidence. You might have all the tools, all the knowledge, and even a clear plan in front of you, but if you don’t believe in your ability to execute, it’s going to be an uphill battle. Confidence isn’t just about feeling good; it’s about trusting yourself to take the right actions consistently, even when things get tough.

I’ve seen this time and again with the coaches I work with. Take Ron, for example. He had everything he needed to succeed, but after a series of setbacks, his confidence was shaken. The steps were simple, but without the confidence to follow through, they seemed insurmountable. It wasn’t until we worked on rebuilding his belief in himself that he was able to truly take advantage of the systems and strategies we put in place.

Another major hurdle is the outdated belief systems that many of us carry. These are the beliefs that tell us things like “success requires constant hustle,” or “I’m not tech-savvy enough to build automated systems,” or “I have to do everything myself to ensure it’s done right.”

These beliefs make the journey much harder than it needs to be. The truth is, you don’t need to hustle 24/7, you don’t need to be a tech genius, and you definitely don’t need to do it all yourself. But letting go of these outdated beliefs? That’s not easy. It requires a mindset shift, a willingness to see things differently, and the courage to step into a new way of operating your business.

Rick, for instance, had to overcome the belief that he needed to keep working one-on-one with clients to provide value. Once he let go of that and embraced a scalable model, everything changed. But breaking free from that old mindset was the hardest part.

Finally, there’s the tendency to make things harder than they need to be. I see this all the time—coaches who overcomplicate their processes, who spend months perfecting a funnel before launching it, or who get stuck in analysis paralysis, trying to find the “perfect” strategy before taking any action.

This is where the simplicity of the step-by-step process can actually work against you if you’re not careful. Because the steps are clear, it’s easy to fall into the trap of thinking that you need to execute them perfectly. But here’s the reality: perfection is the enemy of progress. The key is to take action, even if it’s imperfect, and keep moving forward.

Roy’s story is a perfect example. He was stuck in overthinking mode, constantly tweaking and perfecting his offerings instead of putting them out there. It wasn’t until he simplified his approach and focused on execution rather than perfection that his business started to grow【10†source】.

As we wrap up today’s episode, I want you to think about the stories you’ve heard—mine, Rick’s, Ron’s, and Roy’s. Each of us faced hard choices, but we didn’t shy away from them. Instead, we embraced the challenges and chose the kind of hard that led to growth, freedom, and fulfillment.

So, what kind of hard are you choosing in your business? Are you clinging to old habits that aren’t serving you, or are you ready to embrace the hard work of transformation? Remember, the hardest decisions are often the most rewarding.

If you’re ready to choose your hard and build a $250K+ lifestyle business, I invite you to grab my free masterclass at lifestylebusinessquest.com In this masterclass, I’ll share the exact five proven steps to growing a thriving business that gives you both financial freedom and personal fulfillment.

Thank you for joining me on this episode of the Lifestyle Business Quest Podcast. Until next time, keep it simple, keep pushing forward, and keep building the life you love.