🎙️ Escape the Grind: Build a Thriving Coaching Business That Gives You True Freedom 🚀

Imagine this: Working with clients you love, setting your own hours, and living the life you’ve always dreamed of—without burning out.

It’s possible. And I’m here to show you how. 👇

In today's podcast episode, I’m sharing: 

✨ What a lifestyle coaching business really is and how it gives you freedom. 

✨ How to scale your business using the Personal Coaching Accountability Course model. 

✨ 3 practical steps you can take TODAY to start building a business that fits your life. 

✨ Real-life stories from coaches like Will, Jeff, and Ron who went from burnout to thriving success!

🎧 Ready to start building the coaching business of your dreams? Listen in :-)

- Travis

To Learn more about growing a Thriving Lifestyle Coaching Business, grab your FREE Masterclass Training Today! www.LifestyleBusinessQuest.com

Transcript

Imagine waking up every day with the freedom to spend time with your loved ones, take spontaneous trips, and still know that your business is thriving without you working non-stop. That’s what a freedom-based coaching business can do for you. Today, I’m sharing how I created this lifestyle and how three incredible clients—Will, Jeff, and Ron—transformed their businesses through the Lifestyle Business Quest. We’ll dive deep into what a lifestyle coaching business is, how it works, and give you three actionable steps you can take to grow a thriving coaching business on your terms. Let’s dive in.

Welcome to the Lifestyle Business Quest Podcast, where we explore how to build a coaching business that not only generates financial success but also creates freedom for you to live the life you’ve always dreamed of. I'm Travis Greenlee, your host and Today, I’m excited to take you on a deep dive into what it really means to build a lifestyle coaching business.

We’ll start by defining what a lifestyle coaching business is—how it differs from traditional coaching and why it offers more freedom and scalability. I’ll share my personal story of overcoming burnout and turning my business into a freedom machine. Then, I’ll introduce you to a powerful model, the Personal Coaching Accountability Course, which has transformed my business and the lives of my clients. Lastly, I’ll give you three practical steps you can take right now to grow your own thriving lifestyle coaching business.

If you’ve been feeling overwhelmed by the grind of running your coaching business, or if you’re just starting out and wondering how to create something sustainable and freeing, this episode is for you. It’s time to break free from the constant hustle and start building a business that works for you.

So, you might be asking... What Is a Lifestyle Coaching Business?

A lifestyle coaching business is fundamentally different from traditional coaching models. It’s not about trading hours for dollars or being stuck in the constant grind of serving one-on-one clients without room for growth. Instead, it’s a business built around your life. It provides you with freedom—freedom to work where, when, and how you want—while delivering real transformation to your clients. Here’s how it works:

1. Work from Anywhere: A lifestyle coaching business is designed to give you complete location independence. Whether you’re working from a home office, traveling the world, or spending time with family, your business can be run from anywhere. All you need is a laptop and an internet connection. You’re no longer bound by geography, which is a powerful way to create true freedom.

2. Flexible Hours: You’re not working non-stop to keep your business afloat. Instead, you set your schedule. Want to spend mornings with your kids or afternoons pursuing your hobbies? A lifestyle coaching business gives you the flexibility to design your days around what matters most to you. You’re in control of how and when you work.

3. Scalability: The magic of a lifestyle coaching business comes in its ability to scale without requiring more of your time. You’re leveraging systems, automations, and group coaching models that allow you to serve more clients while working fewer hours. It’s about creating impact without sacrificing your personal life.

In short, a lifestyle coaching business is one where you can thrive, both personally and professionally. You’re no longer tied to a desk or working endless hours to sustain your business. Instead, you’re using smart systems and strategies to build a business that serves you while delivering massive value to your clients.

To give you a sense of what’s possible, let me take you back to 2008. My coaching business was thriving. I had a full client roster, a seven-figure income, and I was living what I thought was the dream—spending winters skiing, traveling to Maui with my wife, and enjoying the freedom that comes with being your own boss.

But then the recession hit.

Almost overnight, my business collapsed. Clients disappeared, revenue dried up, and I went from feeling on top of the world to wondering how I was going to pay the bills. It was a terrifying time. My wife and I had sleepless nights worrying about what we were going to do next. I considered going back to a regular job, but the thought of giving up my freedom was too much. I had tasted what it was like to be in control of my life, and I couldn’t imagine going back to a 9-to-5 grind.

That’s when I realized I had to rebuild, but this time in a smarter way. I started studying the top entrepreneurs in our industry—people who were thriving even in the worst of times. What I noticed was they weren’t hustling harder, they were leveraging systems that allowed them to scale their businesses while working fewer hours.

I took that lesson to heart and developed my own system, which I now call the Perpetual Clients System. This system allowed me to automate key parts of my business—client acquisition, onboarding, and ongoing engagement—so that my business could run even when I wasn’t actively working.

The results were incredible. Within months, I was back on track, but this time with a business that didn’t require me to work non-stop. I had clients enrolling consistently, I was making great money, and most importantly, I had regained my freedom. I now ski over 100 days a year, travel whenever I want, and have the time to spend with my family. That’s the power of a lifestyle coaching business.

One of the biggest breakthroughs that allowed me to scale my business and regain my freedom is the Personal Coaching Accountability Course model. It’s a hybrid approach that combines the structure of a course with the personal support of coaching. Here’s why this model is so powerful:

Clients don’t just get access to a course—they also get personalized coaching that keeps them accountable and on track. They have a structured path to follow, which provides clarity, but they also get the personal touch of having a coach check in on their progress, answer questions, and guide them when they hit roadblocks.

This hybrid model allows clients to move faster toward their goals, achieve better results, and feel supported throughout the entire process. It’s not just about giving them information—it’s about ensuring they implement that information and make real changes in their lives.

As a coach, this model allows you to leverage your time. Instead of being tied to one-on-one sessions with every client, you can serve multiple clients at once through the course structure. You still provide personal support, but it’s scaled to fit your schedule. You’re able to help more people, make a bigger impact, and increase your income without increasing the hours you work.

This is how you scale without sacrificing your personal life. You create a course that provides the foundation, and you step in at key points to provide the personalized coaching that clients need to succeed. It’s the perfect balance between automation and personal connection.

To better illustrate what's possible with the personal coaching accountability course model, Let’s talk about one of my clients, Will. When Will came to me, he was a successful coach, but he was completely burned out. He was working 60-hour weeks, constantly juggling client sessions, and had no time left for himself. He loved coaching, but the grind was wearing him down. He felt stuck, like he couldn’t grow his business without working even more.

The first thing we did was simplify his business. Will had been doing too much, giving too much of himself to each client, which left him drained. I introduced him to the Personal Coaching Accountability Course model, which allowed him to streamline his services and scale his business.

With this model, Will was able to offer a course that provided clients with structure, while he stepped in to provide personalized coaching at key moments. This allowed him to serve more clients without working more hours. Within a few months, Will’s business transformed. He went from enrolling a few clients a year to bringing in 3–4 new clients per month and generating $10,000 to $20,000 in monthly revenue.

The best part? Will now works fewer hours, spends more time with his family, and finally feels like he has balance in his life again.

Next, let’s look at Jeff’s Story—From Overwhelm to Empowerment. Jeff was a spiritual coach who had invested in countless courses and programs, but nothing seemed to work. He was overwhelmed by all the tasks required to keep his business running—marketing, client acquisition, management—and felt like he was constantly chasing clients but never getting real traction.

When Jeff came to me, he was ready to give up. He had the passion but didn’t have the systems in place to support his growth. The first step was clarifying his message and focusing on his ideal client. Jeff had been trying to appeal to everyone, which made his marketing feel scattered.

Once we got clear on his target market, we implemented the Perpetual Clients System to automate his lead generation and client onboarding processes. This took a huge burden off Jeff’s shoulders and allowed him to focus on coaching. Within eight weeks, Jeff’s business had completely transformed. He was enrolling clients regularly and had finally built a scalable program that fit his lifestyle. Jeff went from feeling overwhelmed and stuck to empowered and in control of his business.

Next we have Ron. Ron had been coaching for years but was stuck in a cycle of inconsistency. He would get a few clients here and there but never enough to feel stable. He was constantly hustling to find leads but didn’t have a system to keep the momentum going.

When Ron joined the Lifestyle Business Quest, we simplified his offer and created a clear, compelling enrollment process. Then, we automated his lead generation using the Perpetual Clients System, which allowed him to consistently attract and onboard new clients without having to hustle 24/7.

Within just a few months, Ron went from struggling to book clients to consistently enrolling 2–3 new clients a month. His income increased to between $25,000 and $35,000 per month, and he’s now on track to generate over $400,000 in revenue next year. For Ron, the shift wasn’t just financial—it was about gaining the confidence and clarity he needed to grow his business without sacrificing his personal life.

Now that you’ve heard these success stories, let’s talk about how you can apply this to your own business. Here are three practical steps you can take right now to start building your own thriving lifestyle coaching business:

1. Clarify Your Core Offer: Too many coaches try to do too much at once. Instead, focus on one core offer that delivers real results for your clients. When your offer is clear and compelling, it’s easier to sell and scale.

2. Build Automated Systems: You can’t scale by doing everything manually. Start automating key aspects of your business—like client onboarding, lead generation, and marketing. This frees up your time and allows your business to grow without relying on you every step of the way.

3. Leverage the Hybrid Model: The Personal Coaching Accountability Course model is the best way to scale your impact without losing the personal touch. Create a course that clients can follow on their own, and provide personalized coaching at key moments to keep them accountable and on track. This allows you to serve more clients and grow your income without burning out.

These three steps will help you build a business that not only thrives financially but also gives you the freedom and fulfillment you’ve been craving.

That’s it for today’s episode. I hope you’re feeling inspired by the stories of Will, Jeff, and Ron and that you’ve gained some insight into what’s possible when you build a thriving, freedom-based lifestyle coaching business.

Remember, the key is simplicity. Don’t overcomplicate things—focus on creating systems that allow your business to run smoothly while you enjoy more personal freedom.

If you’re ready to take the next step, head over to lifestylebusinessquest.com and grab your free masterclass, where I’ll walk you through the exact 5 steps we’ve used to help coaches just like you build thriving $250k+ businesses while creating the freedom they desire.

Thank you for tuning in. Until next time, Stay motivated, keep things simple, and remember—you have the power to create the life you’ve always dreamed of while doing what you love.

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