🎙️ The Power of Full Engagement: Going All-In on Your Coaching Business 🚀

 Are you playing full out in your coaching business? Or are you holding back?

In this episode, The Power of Full Engagement: Going All-In on Your Coaching Business, I’m diving deep into the fears, doubts, and perfectionism that keep so many coaches from truly committing to their success.

What’s holding you back? Is it fear of failure, fear of being judged, or maybe even fear of success?

In this episode, you’ll hear:

🚀 Real stories of coaches who overcame fear, imposter syndrome, and perfectionism to build six-figure businesses.

🚀 3 powerful steps YOU can take today to start playing full out.

🚀 How to confront the deeper emotional blocks that stop you from going ALL-IN on your business.

🎧 Ready to go ALL-IN? 

It’s time to stop holding back. Your success is waiting for you on the other side of fear.

💪 Let’s make this YOUR breakthrough moment. 💥

- Travis

To Learn more about growing a Thriving Lifestyle Coaching Business, grab your FREE Masterclass Training Today! www.LifestyleBusinessQuest.com

Transcript

Let me ask you something real, something that’s not easy to admit: Are you holding back in your coaching business? Deep down, is there a part of you that’s afraid to fully commit? Maybe you want the success, the freedom, the lifestyle that a thriving business can give you, but you’re terrified of what it might demand from you. What if you fail? What if you succeed and can’t sustain it? What if you’re just not enough?

Here’s the truth most people don’t tell you: the thing that’s stopping you from success isn’t outside of you. It’s not the strategy, the market, or the systems. It’s the internal blocks—the fear, the self-doubt, the stories you’ve been telling yourself for years about why you can’t go all-in.

Today, we’re diving deep. We’re going to talk about the power of full engagement—what it means to go all-in, not just with your time and effort but with your entire being. We’ll look at real stories of coaches who were held back by fear, doubt, and perfectionism, and we’ll explore how they broke through by confronting the emotional layers that kept them stuck. We’ll also draw from some of the greatest thinkers, authors, and experts—people like Brené Brown, Steven Pressfield, and Gay Hendricks—who have explored the deeper psychology of fear and what it takes to step into your full potential.

By the end of this episode, you’ll have a roadmap. You’ll know what’s really holding you back, and I’ll give you three powerful steps to break through those barriers and start playing full out.

Welcome to another episode of the Lifestyle Business Quest Podcast! I'm Travis Greenlee, your host and I’m so glad you’re here because today we’re getting into something that has the potential to transform not just your business, but your life: Full Engagement.

What does full engagement mean? It’s not about hustling harder. It’s not about grinding yourself into the ground. It’s about making the decision to fully show up—to commit mentally, emotionally, and spiritually to your vision. It’s about confronting the parts of yourself that are afraid, that doubt, that sabotage, and then showing up anyway, day after day, fully committed.

Here’s what I’ve seen over and over: Most coaches operate at about 50% of their potential. They have the skills, the passion, and the vision, but they’re trapped in a cycle of hesitation. They’re afraid to take that next step because it feels risky, and risk feels like danger. It’s not the tactical stuff that holds them back—it’s the internal, emotional landscape.

Today, I’m going to take you on a journey. I’ll share the stories of clients who were stuck in these same places—afraid, unsure, holding back. But they made the decision to go all-in, and the results were incredible. And I’m going to give you three actionable steps that you can take today to start moving from hesitation to full engagement.

Here’s what I want you to take away from today’s episode: I want you to walk away with a deep understanding of what’s holding you back. Not the surface-level excuses we tell ourselves, but the real emotional barriers—the fear of failing, the fear of succeeding, the stories about not being enough or being too much. And then, I want to give you the tools to dismantle those barriers.

This is about moving from playing small to playing full out. It’s about going beyond the strategies and systems and getting into the internal work that will unlock the kind of success you’ve been dreaming of. By the end of this episode, you’ll be equipped with both the insight and the action steps to start playing full out—today.

Let’s start with Jim. Jim’s story is one of the deepest emotional struggles that so many coaches face but don’t often talk about: the fear of being exposed. Jim was a talented coach. He had the skills, the certifications, and the heart. But despite all of that, he was holding back—he was afraid to fully put himself out there because, deep down, he was terrified that people would see the real him and realize he wasn’t good enough.

This fear is deeper than just worrying about failure. This is the fear of being seen. Jim thought, “What if they see my flaws? What if they see that I don’t have all the answers? What if they realize I’m not perfect?” So instead of going all-in, he played it safe. He kept himself small, never really committing to the bold, ambitious actions that would take his business to the next level.

This is the vulnerability trap. We want success, but only if it comes without the risk of rejection or judgment. But here’s the truth: you cannot fully engage without being fully seen. You have to be willing to risk being imperfect, to risk being judged.

Brené Brown, one of the leading voices on vulnerability, talks about this perfectly in Daring Greatly: “Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome.”

For Jim, the turning point came when he realized that vulnerability wasn’t something to avoid—it was the key to his success. He had to let go of this idea that he needed to be perfect in order to succeed. When Jim started showing up authentically—when he allowed himself to be seen, flaws and all—his business exploded. He went from barely making ends meet to consistently bringing in over $10,000 a month. Why? Because people connect with realness. They don’t want perfection—they want connection.

Here’s another powerful quote that resonates deeply with Jim’s story, from Nelson Mandela: “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”

Jim didn’t eliminate his fear—he learned how to live with it and act despite it. And that’s what allowed him to step fully into his power. The question I want you to ask yourself right now is: Where are you hiding? Where are you afraid to be seen for who you really are? Because that’s the place where your growth is waiting.

Let’s talk about Jon, because his story touches on a fear that so many of us face but rarely admit: imposter syndrome.

Jon had been coaching part-time for years, and every time he thought about scaling his business, something inside him would freeze. His mind was filled with thoughts like, “Who do you think you are? You’re not ready for this. What if people find out you’re not as good as they think?”

Imposter syndrome isn’t just self-doubt—it’s a deep, internal belief that somehow, no matter how skilled or talented you are, you don’t deserve success. It’s the fear that success is for other people, not you.

Steven Pressfield, in The War of Art, explains this fear so well: “The more scared we are of a work or calling, the more sure we can be that we have to do it.”

Here’s the thing: Jon’s imposter syndrome wasn’t a sign that he wasn’t good enough—it was actually a sign that he was on the verge of a breakthrough. The very thing he was most afraid of—scaling his business and stepping into his full power—was the thing he most needed to do.

We worked together to shift Jon’s mindset. Instead of focusing on what he wasn’t, I had him focus on service. Instead of worrying about being the expert with all the answers, I had him focus on showing up for his clients. And that shift changed everything. The more Jon showed up, the less power imposter syndrome had over him. And the results? Jon’s business exploded. He went from feeling like an imposter to generating six figures in under a year.

There’s a quote that fits Jon’s story perfectly, and it’s from Marianne Williamson: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.”

Jon wasn’t afraid of failure—he was afraid of success. He was afraid of what it would mean to step into his full power. Because success demands more from us. It demands that we step up, that we become bigger than the stories we’ve been telling ourselves. And once Jon embraced that light, everything changed.

Paul’s story is about something that plagues so many of us: perfectionism. But let’s go deeper here because perfectionism isn’t really about wanting things to be flawless—it’s about avoiding the pain of failure.

Paul had a ton of potential. He had brilliant ideas for programs and knew exactly how he wanted to scale his coaching business, but he never took the leap. He kept waiting for everything to be just right. His website wasn’t quite ready. His messaging wasn’t perfect. His programs weren’t polished enough. He was stuck in a cycle of endless tweaking and refining. But here’s the deeper truth: perfectionism is a form of procrastination. It’s fear wearing a mask.

Elizabeth Gilbert, in her book Big Magic, describes it perfectly: “Perfectionism is just fear in fancy shoes and a mink coat, pretending to be elegant when actually it’s just terrified.”

Paul wasn’t avoiding failure—he was avoiding the vulnerability of putting himself out there and risking judgment. He thought that by perfecting everything, he could avoid rejection. But here’s the reality: perfectionism keeps you stuck.

The breakthrough for Paul came when I challenged him to take imperfect action. I told him that done is better than perfect. And guess what? The moment he launched his program, even though it wasn’t perfect, clients started signing up. People didn’t care about the little details—they cared about the transformation he could offer.

Paul’s business went from stagnant to thriving because he stopped letting perfectionism control him. He took messy, imperfect action, and that’s what created momentum.

Now let’s go even deeper into a fear that’s often overlooked but incredibly powerful: the fear of success. This is one of the most complex fears because it’s not obvious. It hides beneath the surface, but it’s the fear that’s responsible for so much self-sabotage.

Many coaches are more afraid of success than they are of failure. Why? Because success means stepping into a new identity. It means becoming someone bigger than you’ve been. It means leaving behind old beliefs, habits, and even relationships that no longer fit.

Gay Hendricks, in The Big Leap, calls this the “upper limit problem”: “Each of us has an inner thermostat setting that determines how much success we believe we deserve. When we exceed that setting, we will often do something to sabotage ourselves.”

Paul’s deeper struggle wasn’t just fear of failure—it was fear of the responsibility that came with success. He was comfortable playing small because success would mean more visibility, more expectations, and more demands on his time and energy. But here’s the thing: *growth and comfort cannot coexist*. If you want to grow, you have to get uncomfortable. You have to step into the unknown, trust that you’ll figure it out, and allow yourself to become the person who can handle that success.

Now that we’ve gone deep into these stories, let’s get into the practical steps you can take today to start breaking through these barriers and going all-in.

Action Step 1: Define and Confront Your Core Fear. The first step to going all-in is identifying what’s really holding you back. Take a moment right now and ask yourself: *What is my deepest fear when it comes to my business?*

Is it fear of failure? Fear of success? Fear of being judged or rejected? Once you’ve identified that fear, get specific about how it’s showing up in your actions. Are you procrastinating? Avoiding risk? Holding back in your marketing?

Next, reframe the fear. For example, if you’re afraid of failure, reframe it as: Failure is feedback. Every failure brings me closer to success. This simple shift can move you from fear into action.

When you confront your fear, it loses its power. Acknowledge it, reframe it, and take action anyway.

Action Step 2: Take Imperfect Action Today. Choose one task you’ve been avoiding because of fear or perfectionism, and take imperfect action on it today. Whether it’s launching a program, making a call, or posting that content you’ve been sitting on—just do it. Don’t wait for the perfect time or perfect version.

Imperfect action beats perfect inaction every time. The goal is to create momentum.

Action Step 3: Create a Daily Momentum Ritual.Consistency is key to full engagement. Create a daily ritual that keeps you aligned and moving forward. Here’s what that might look like:

1. Morning Visualization: Spend 5 minutes each morning visualizing yourself as the successful coach you want to become.

2. Daily Intentions: Write down three specific actions you’ll take today to move your business forward.

3. Evening Reflection: End your day by reflecting on your wins—no matter how small—and acknowledging your progress.

Small, consistent actions build unstoppable momentum. A daily ritual keeps you grounded, focused, and aligned with your goals.

If you’re ready to break through fear, stop procrastinating, and start playing full out in your business, I invite you to join me for a free masterclass at LifestyleBusinessQuest.com. In this masterclass, I’ll walk you through the exact steps to build a thriving six-figure coaching business, and I’ll give you more tools to help you fully commit and take massive, imperfect action.

It’s time to stop holding back. It’s time to go all-in. Your success is waiting for you on the other side of fear. Let’s do this—together.