Lifestyle Business Quest Podcast

🎙️ Slowing Down to Speed Up in Growing a Thriving Lifestyle Coaching Business 🚀

• Travis Greenlee • Season 1 • Episode 73

Coaches, are you grinding away in your business but feel like you’re not getting anywhere? 😓

It might be time to hit the brakes. 🛑

In my latest podcast episode, I’m sharing why slowing down could be the key to speeding up your business growth. 💥

You’ll learn:

🚀 How to simplify your systems and save time 

🚀 The power of getting crystal clear on your vision 

🚀 Why taking time to rest will actually grow your business 

🚀 The secret to building momentum with consistent action

Featuring real stories from clients like Joe, Jon, and Margie who transformed their businesses by doing less—but doing it better. 🙌

Let’s slow down and grow smarter, not harder. 🎧 Listen now 

-Travis

To Learn more about growing a Thriving Lifestyle Coaching Business, grab your FREE Masterclass Training Today! www.LifestyleBusinessQuest.com

Let me start by asking you something: Have you ever felt like the harder you push in your business, the more resistance you face? You’re hustling, doing all the things—posting on social media, networking, staying up late working on client plans—but at the end of the day, you feel stuck. The results just aren’t matching the effort. If that’s you, I’ve got some good news. Sometimes, the fastest way to get ahead is to slow down. In today’s episode, we’ll explore how taking a step back, focusing your energy, and being intentional about your efforts can lead to massive breakthroughs in your coaching business.

Hey there, welcome to the Lifestyle Business Quest Podcast. I’m so excited to have you here with me because today’s episode is all about a concept that can feel counterintuitive but is absolutely essential for sustainable success: slowing down to speed up.

For many of us, the default mode is hustle. We think we need to do more, be more, and push harder to succeed. But here’s the truth I’ve discovered after over 25 years of coaching and mentoring: true growth happens when you simplify, when you become intentional, and when you allow yourself the space to focus on what really matters.

In today’s episode, we’ll explore what it looks like to slow down in your business in practical, actionable ways. We’ll dive into real client success stories like Joe, Jon, and Margie, and I’ll be sharing insights from thought leaders like Tim Ferriss and Stephen Covey, who have mastered the art of less is more. My goal is to help you understand that by slowing down, you’ll actually accelerate your business growth in ways you never thought possible.

By the end of this episode, you’ll have a new understanding of how to build a thriving $250k lifestyle coaching business without burning out. You’ll learn the steps to take to slow down and focus on what truly matters—so you can grow faster, make a bigger impact, and enjoy more freedom. Whether you're struggling to gain momentum or you’re feeling the weight of overwhelm, this episode is going to offer you practical tools and insights to transform the way you approach your business.

Have you ever heard the phrase “Work smarter, not harder”? It’s one of those clichés we hear all the time, but most people don’t know how to truly embody it. As entrepreneurs, especially in the coaching space, there’s a belief that the more we do, the more results we’ll see. But here’s the catch: not all effort is created equal.

When I was first building my business, I fell into the trap of thinking that I needed to be everywhere—on every platform, in every conversation, answering every email as soon as it came in. It felt productive, but it was the exact opposite. The more I spread myself thin, the less effective I became. The turning point came when I realized I needed to stop doing everything and start focusing on the right things.

Let me tell you about Joe, one of my clients who came to me feeling completely overwhelmed. Joe was running his coaching business like a one-man circus—doing everything from marketing to admin, and trying to serve clients one-on-one without any systems in place. He was working 60-hour weeks, but his income had flatlined. He was stuck in a cycle of “busy work” and couldn’t figure out why all his effort wasn’t translating into growth.

When Joe joined the Lifestyle Business Quest, the first thing we did was strip away all the unnecessary tasks. I encouraged him to slow down, identify his highest-impact activities, and automate the rest. Joe implemented the Perpetual Client System, which automated his lead generation, email outreach, and even parts of his client onboarding. With this system in place, Joe was able to reduce his workweek from 60 hours to 30, and within six months, he was consistently generating $20k per month.

Tip #1: Automate the Repetitive. One of the most effective ways to slow down without losing momentum is to automate repetitive tasks. As Tim Ferriss puts it in The 4-Hour Workweek, “What you do is infinitely more important than how you do it.” Start by identifying the tasks that take up your time but don’t require your personal touch—things like email outreach, appointment scheduling, and lead follow-up. These can be easily automated with the right tools.

The goal is to free up your time for high-value activities like client coaching and strategy, which are the true drivers of growth. Automating low-impact tasks gives you the mental and emotional space to focus on what truly moves the needle.

Slowing down isn’t just about doing less—it’s about doing the right things. And you can’t do the right things if you’re not clear on where you’re going. One of the biggest challenges I see in lifestyle coaching is that coaches spread themselves too thin because they haven’t taken the time to clearly define their vision and goals. Without a clear vision, you’re like a ship without a rudder—you’ll drift, but you won’t reach your destination.

Jon’s story is a perfect example of this. When Jon came to me, he was running three different offers, each targeting a different type of client. He was doing well, but he felt scattered, and his growth had plateaued. He was working hard but wasn’t seeing the traction he wanted. The problem? He didn’t have a clear North Star for his business.

After working together, we took a step back and clarified Jon’s long-term vision. We asked critical questions: Who does he really want to serve? What transformation does he want to offer? How can he structure his business to create the greatest impact while giving him the lifestyle he desires? With this clarity, we simplified his offerings, focusing on one signature program that aligned with his strengths and passions.

The result? Jon tripled his revenue in a year by focusing on one offer and consistently delivering exceptional value to his ideal clients.

Tip #2: Clarify Your Vision and Niche. As Stephen Covey writes in The 7 Habits of Highly Effective People, “Begin with the end in mind.” Take time to get crystal clear on where you want your business to go. What’s your ultimate goal? What kind of life do you want to live, and how can your business support that life? Slow down, reflect on these questions, and use them to guide every decision you make in your business.

We live in a culture that glorifies the grind—working long hours, sacrificing sleep, and wearing busyness like a badge of honor. But what if I told you that rest is just as important as action when it comes to growing your business? Rest isn’t just about taking a break; it’s about giving yourself the mental space to reflect, reset, and realign with your goals.

Margie’s story is one of my favorites because it demonstrates just how powerful rest can be. When Margie joined my program, she was completely burnt out. She was juggling multiple projects, coaching clients one-on-one, and constantly worried that if she slowed down, her business would collapse. She was exhausted and on the verge of giving up.

The first thing I told Margie was that she needed to rest. I asked her to take a step back and give herself permission to *not* work for a couple of days—a request that initially terrified her. But once she did, something incredible happened. In that space, she gained clarity on what was truly important in her business. She realized that she didn’t need to do everything herself. We worked together to restructure her business so that she could serve her clients in a group coaching model. This not only freed up her time, but it also allowed her to increase her income significantly.

Now, Margie works fewer hours, serves more clients, and has doubled her revenue—all because she took the time to slow down, reflect, and rebuild her business with intention.

Tip #3: Make Rest a Priority. In The Power of Full Engagement, Tony Schwartz emphasizes that “Energy, not time, is the fundamental currency of high performance.” You can’t give your best to your clients if you’re running on fumes. Schedule time for rest and reflection, not just once in a while, but regularly. Whether it’s a daily walk, meditation, or taking a full day off, giving yourself that space will not only prevent burnout, but it will also spark creativity and allow you to make better business decisions.

Here’s a truth that took me a long time to learn: Consistency beats intensity every time. We often think we need to do more to get better results, but the reality is that small, consistent actions lead to bigger gains over time. It’s about creating a rhythm in your business—showing up regularly, delivering value, and building momentum.

Jon experienced this firsthand. After we streamlined his business and clarified his niche, Jon committed to consistently showing up for his audience on one platform—LinkedIn. Instead of spreading himself thin trying to be on every social media channel, he focused his energy on mastering LinkedIn. He posted consistently, engaged with his audience, and built genuine relationships.

Over time, this consistent action compounded. His network grew, his authority in his niche strengthened, and eventually, Jon’s business exploded. He went from struggling to enroll clients to enrolling 3-4 new clients every month, and his revenue skyrocketed. The best part? He did it by focusing on consistency, not hustle.

Tip #4: Create a Consistent Action Plan. As James Clear writes in Atomic Habits, “Success is the product of daily habits—not once-in-a-lifetime transformations.” The key to sustainable growth isn’t doing everything at once; it’s doing the right things consistently. Create a simple action plan that focuses on the activities that truly move the needle in your business—whether that’s content creation, client outreach, or lead generation—and commit to doing them consistently.

One of the most powerful ways to “slow down” in your business is to create systems that allow things to run smoothly without your constant involvement. This is where automation and delegation come into play. The idea isn’t to abdicate responsibility, but to streamline your processes so you can focus on what truly matters—serving your clients and growing your business.

When Joe came to me, he was doing everything manually—emailing clients, scheduling calls, and even following up with leads. He was stuck in the weeds, and it was holding him back from scaling his business. I introduced Joe to my Perpetual Client Syste, which automated all of these tasks. With this system, Joe was able to automate his lead generation and onboarding, which freed him up to focus on delivering high-quality coaching to his clients.

The result? Joe went from working 60-hour weeks to working 30 hours a week while doubling his revenue. His business now runs smoothly on autopilot, allowing him to serve more clients without burning out.

Tip #5: Implement Systems and Automation. Think about the tasks in your business that are repetitive and don’t require your personal touch. These are the tasks you can automate—things like client onboarding, email follow-ups, and scheduling. Use tools like CRM systems, email marketing platforms, and scheduling apps to take these tasks off your plate. By creating systems, you’ll free up your time to focus on what matters most.

Slowing down to speed up isn’t just a catchy phrase—it’s a fundamental shift in how you approach your business. By focusing on clarity, consistency, rest, and systems, you can create a business that grows sustainably without sacrificing your well-being. Remember Joe, Jon, and Margie’s stories—they didn’t succeed by doing more. They succeeded by doing *less*, but doing it with intention.

If today’s episode resonated with you, and you’re ready to take your coaching business to the next level without burning out, I’d love to help you do just that. Grab your free masterclass at lifestylebusinessquest.com where I’ll walk you through the exact 5 steps to building a $250k lifestyle coaching business while maintaining your freedom and sanity.

Thank you so much for joining me today on the Lifestyle Business Quest Podcast. Slow down, stay focused, and remember—the best is yet to come.